Most SAP + AI content is either vendor marketing or vague optimism. This isn't either.

The SAP AI Signal is a working analysis of where enterprise AI actually succeeds and fails inside real SAP estates — not in a demo, not in a roadmap slide, but after go-live, across the operating modes most AI coverage never looks at: run, hypercare, cutover, BAU.

What you’ll find here

Independent reads on SAP’s commercial moves — pricing, licensing, the platform fights over who owns your data’s meaning. Honest accounts of what’s actually running in production versus what’s been announced. And the layer underneath both: why grounded AI keeps breaking exactly where the demo ends and the real business begins.

No vendor talking points. Every claim is sourced, dated, and labeled by how confident it actually is — most writing about enterprise AI can’t say the same.

Who it's for

People who run, buy, or advise on SAP — and are tired of choosing between marketing decks and hot takes for a decision this consequential.

Published under my own name, because analysis has to be able to survive being wrong in public. New issues land when there's something worth saying, not on a schedule padded to fill a slot.

— Kenneth Barker